Today, many companies believe proper marketing to be unsolicited emails, paid followers, endless cold calls, 'As Seen On TV' boasts, boosted social media self-promotions and throwing millions of borrowed marketing dollars at targeted "lists." Not us.

Although we always like a good social media post, ultimately central to our core marketing values is a commitment to industry education, industry organizations, in-person marketing and vendor collaborations.

As such, throughout the years, we have sponsored a large number of educational conferences, associations and foundations.

One such conference has been Catersource/TSE. In 2004, we made our very first Catersource® Tradeshow appearance in a 10' by 10' booth with a generic table, curtain, carpet, cardboard company sign and a laptop. That year, we debuted to the world the revolutionary web-based staff scheduling software that we had pioneered a year and a half earlier -- StaffMate Online.

In the years since, we not only sponsored the Catersource/TSE trade show, but also served as Exclusive Title Sponsor of the Opening General Sessions.

Our commitment to industry engagement is much more personal than merely handing out t-shirts at conferences. In just one year, StaffMate Online's owner and founder visited more than 3 dozen clients in 10 states and participated in local chapter meetings for NACE and ILEA in Denver, South Florida, Orlando, Baltimore, Columbus, Cincinnati and Boston.

Through these face-to-face interactions, we were able to preview for clients the newest version of StaffMate Online, gain VALUABLE feedback and enact client ideas and suggestions to make this newest version of StaffMate Online the most robust on-call employee management software on the market, without compare.

So, when evaluating any industry vendor, look deeper than social media posts and email blast claims. Look to the heart of what truly matters. And when evaluating on-call employee management software, we'd like you to consider StaffMate Online's 22 years of unrivaled trust and our unparalleled commitment to continued industry engagement and education.

Although we can't be everywhere, there is no substitute for being in front of our clients and each year, we try to spread our sponsorship around to support as many organizations as possible. You may see us at local NACE chapter meetings, smaller regional shows, industry galas and more. And when you do see us, make sure to come say 'Hi'.